Company Background

In February 1992, Lamsuri started a building material distribution business in Jakarta named UD. Citra Fortuna. With an office and a warehouse located at Jl. Cipondoh Raya No. 189/E, Gondrong, Tangerang; this company focused on selling various building material products, such as: Playwood, INA Sanitary, and Roman Ceramics.

In 1993, Emon Lamsuri, who was the second child of Lamsuri, joined forces to strengthen the business. With the development of the business; on February 9th 1994, PT. Sinarmitra Fortuna Keramindo was established as a substitute for UD. Citra Fortuna.

By fully committed to the companys vision and mission, PT. Sinarmitra Fortuna Keramindo has been able to market the products of more than 22 suppliers while being supported by 7 warehouses, with the capacity of more than 13,000 m2.

Thanks to tremendous customer trust, PT. Sinarmitra Fortuna Keramindo has acquired more than 3,000 customers from various regions, including the DKI Jakarta, Banten Province (Tangerang, Serang, Cilegon), as well as West Java Provice (Bekasi, Depok, Bogor, Cianjur, Cikampek, Karawang). To provide the best service to customers, this company provides more than 50 sales force in addition to 63 fleet of vehicles.

Furthermore, to continue to grow and develop its business, Emon Lamsuri established company subsidiaries with various field of businesses. In 2010, PT. Sinar Fortuna Cahaya Gemilang was established with the focus on importing, as well as the distribution of building materials and household appliances. Next, PT. Sinar Eco Technology Indonesia was established in 2011, which is engaged in solar power plant. Then in 2018, PT. Sinar Setia Fortuna Perkasa was established with the focus on the distribution of chemical materials and goods, as well as construction services.